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What makes for a good business idea? How can you find one? We all know how frustrating it is to start working on an idea to later find that... in fact... that idea wasn't that great after all.

Negotiating tactics. Bending your counterpart reality. Negotiating offers and numbers.

Applying stories to brands. The hero or customer desires something, but it is hard to get. That’s the problem. When she is on the verge of giving up, a guide appears. This guide provides a plan and calls the hero to take action. The hero then avoids failure and gets something she initially desired.